ASR Service is a consulting brand group that unites dozens of contractors and partners in Israel and beyond.
We specialize in consulting, project management, web and IT solutions, as well as industrial and service sectors.
Our key advantage is the development of the Web & High-Tech ecosystem, including web production, design, AI, neural networks, and cybersecurity.
In parallel, we implement projects in construction, real estate, logistics, cleaning, interiors, and social initiatives.
ASR Service is a company with a corporate vision, focused on long-term partnerships and sustainable development.
Our philosophy is simple: timeliness, support, and the inviolability of client wishes.
We create a service with a human face, where trust and quality are the foundation of every project.
Our values are transparency, security, and growth, which we share with clients and partners.
ASR Service is open to dialogue and builds bridges between people, technologies, and business.
If you want to be with us — you are already with us.

ASR Service is a consulting brand group that unites dozens of independent contractors and partners in Israel and beyond.
We create an infrastructure of trust, value, and growth by combining consulting, project management, social initiatives, and innovation.

The company traces its history back to 1974.
At the core of the brand is the name Asher (ASR), which in Hebrew means “happy,” “blessed,” “union.”
These meanings formed the foundation of ASR Service’s philosophy:
— to build business not only for profit but also for the development of society, harmony, and sustainability.

History and Path of ASR Service

The first steps of ASR Service were connected with consulting and infrastructure projects in Europe, the CIS, and Israel.
Over time, we shaped a model in which different business sectors coexist within one group.

Today our structural division includes:

Construction & Architecture — architecture and construction;

Real Estate — turnkey real estate;

Furniture & Comfort — furniture solutions and interior;

Logistics & Moving — transportation and logistics;

Cleaning & Facility Service — cleaning and facility maintenance;

Event & Consulting — event organization and consulting;

Web Production & IT — IT, web development, marketing, cybersecurity;

Employment Service — staffing solutions and employment support.

Each direction is not only a service but also a contribution to social development, new jobs, and strengthening trust.

Two Strategic Vectors of Development

1. Web & High-Tech Ecosystem

Web Production (websites, digital, multimedia);

IT services and support;

Design & Video Production;

Developments in AI and neural networks;

Cybersecurity — data and digital process protection.

This is the key direction in which our innovative strength and prospects are concentrated.

2. Industrial Direction

Construction, renovation, architecture;

Turnkey real estate;

Furniture solutions;

Logistics and transportation;

Cleaning and service work;

Interior and exterior;

Social projects and initiatives (including Israel Good Day).

These directions form the practical infrastructure of development.

Philosophy “Three Principles”

ASR Service builds its activity on three principles:

1. Timeliness & Support — timeliness and support.
2. The client’s wish is inviolable — every client’s expectation is our responsibility.
3. We want to be needed — we will be useful: value, humanity, and security.

Symbol and Name

The name ASR is connected with the name Asher and is revealed through the letters:

A — Action: action, initiative.

S — Sustain: support, sustainability.

R — Resilience: flexibility and capacity for growth.

Service (Hebrew שירות — sharut) means “support.”
This is the mission of the company: to be a pillar and partner for clients.

The ASR Service logo with arrows inside the “heart” of the letter S, connecting A and R, symbolizes movement and the transition from initiative to quality.

Spiritual Core of ASR Service

ASR Service is a service with a human face.

Our values:

Trust and transparency;

Client individuality;

Growth and development;

Service to society;

Security (technical, legal, emotional);

Involvement — the client is our partner;

Simplicity of solutions;

Depth — the search for meaning, not only form.

Legal Basis

We protect the trust and values of the ASR Service brand:

controlling the use of the name and marks;

preventing unauthorized use;

applying legal measures — from official warnings to legal actions.

We

“We involve people and create a personal connection with the product.”
“Every project carries value and meaning.”
“With us it is safe — technically, legally, and emotionally.”
“We are there at every stage of the journey.”
“We are not just a service — we are a community of meanings.”

ASR Service is a brand group where values exist not on paper but in action.
We create jobs, support communities, develop technologies, and strengthen trust.
Our dozens of contractors and partners work in Israel and beyond, united by a common philosophy.

— We are open to dialogue.
— We build bridges.
— We create an infrastructure of trust, value, and growth.

If you want to be with us — you are already with us.