Practical Business Improvements for Measurable Growth
Purpose of the Program
The goal of ASR Service’s Operational Excellence initiative is to quickly and safely increase the efficiency of an existing business: reduce costs, accelerate processes, boost sales conversion, and enhance service quality. We combine analytics, operational design, workforce training, and digital tools to deliver sustainable, measurable improvements for companies in Israel and global markets.


What the Program Includes
1) Diagnostics & Initial Analytics
- Data collection and validation: sales, inventory, production/office capacity utilization, expenses, customer satisfaction.
- KPI/OKR mapping: revenue, margins, CAC/LTV, NPS/CSAT/CES, OEE, inventory turnover, DSO/DPO/DIH.
- Quick wins & bottlenecks identified using Theory of Constraints (TOC).
2) Process Analysis & Standardization
- Process modeling & optimization (BPMN, value stream mapping).
- Lean tools: waste elimination (muda), 5S, visual management, standardized operating procedures (SOPs), kanban systems.
- Quality & continuous improvement: PDCA/Kaizen cycles, FMEA for defect prevention, QMS aligned with ISO 9001.
3) Sales, Marketing & Customer Experience
- Funnel diagnostics: lead generation, conversion rates at each stage, unit economics.
- CRO & A/B testing, personalization, retention strategies, reactivation of inactive clients.
- Marketing mix: content, SEO/SEM, SMM/SMO, marketplaces, partner channels.
- Customer journey mapping (CJM) and service design: faster response times, SLA monitoring, omnichannel communications.
4) Operations, Logistics & Production
- Demand planning & S&OP, inventory optimization, ABC/XYZ segmentation.
- Productivity and OEE improvements, lean shift management, SMED to reduce setup times.
- Workplace safety & quality compliance, batch/serial traceability.
5) Finance & Managerial Control
- Budgeting (top-down & bottom-up), stress tests, scenario modeling.
- Cost reduction strategies, receivables management, working capital optimization.
- Reevaluation of pricing & discount policies, procurement strategies, tender procedures.
6) People, Culture & Training
- Competency profiles & development matrices, performance & incentive systems (KPI/OKR).
- Training modules & workshops: leadership, change management, lean tools.
- Internal events (workshops, strategic sessions, town halls) to foster engagement.
7) Digitalization & Data Management
- CRM/ERP deployment & customization (by agreement): end-to-end analytics, BI dashboards, process mining.
- RPA & automation of repetitive tasks, integrations with IP telephony, chatbots, messengers.
- Cybersecurity & data protection: access policies, backups, event monitoring (as best practices, not absolute guarantees).

How We Implement Change
Stage 0: Contract framework, goals, data scope, roles & responsibilities.
Stage 1 (0–3 weeks): Diagnostics, baseline metrics, process mapping, bottleneck identification.
Stage 2 (1–3 months): Quick wins — funnel adjustments, process standardization, automation pilots.
Stage 3 (3–6 months): Scaling — regulation rollout, training programs, BI dashboards, organizational adjustments.
Stage 4 (6+ months): Continuous improvement — regular reviews, KPI recalibration, next-wave planning.
Expected Results
- Revenue growth through better conversion and customer retention.
- Reduced operating costs and shorter cycle times.
- Transparent financial reporting and predictable cash flow.
- Higher customer satisfaction (NPS/CSAT) and employee engagement.
- Resilience to risks via compliance, process discipline, and contingency planning.
Role of ASR Service
We don’t stop at recommendations. The ASR Service team designs, implements, and trains alongside your specialists, ensuring measurable impact based on agreed-upon KPIs.
We apply and adapt global standards and best practices — ISO/IEC, ISO 9001, NIST CSF, GDPR, ITIL/COBIT, Lean, Six Sigma, TOC — to the specific legal and industry requirements of your market.
Final Outcome
Operational Excellence by ASR Service is a structured transformation program where strategy, processes, people, and technology work in sync. With us, companies gain not just a plan, but a delivered result: predictable growth, consistent service quality, and a resilient operating model.
Contact us today to begin your Operational Excellence journey in Netanya, Herzliya, Tel Aviv, Haifa, Holon, Ramat-Gan, and the wider HaSharon region — and ensure your business is ready to thrive in global markets.
