With nearly 20 years of experience, ASR Service (Asher) designs and launches websites of any complexity for companies across Israel and globally. We unify strategy, UX/UI design, development, and marketing into one transparent process—from initial briefs and prototypes to SEO, analytics, and sustained conversion growth. We work with clients both remotely and in person, serving all major regions: Tel Aviv and Central Israel, Jerusalem, the North (Haifa, Nazareth, Safed, Akko, Tiberias, Kiryat Shmona), HaSharon (Netanya, Hadera, Raanana, Kfar Saba), Gush Dan (Herzliya, Ramat Gan, Givatayim, Bat Yam, Holon), the Center and Shfela (Rishon LeZion, Modiin, Rehovot, Be’er Ya’akov), and the South (Ashdod, Ashkelon, Beersheba, Dimona, Arad, Eilat). Our services are multilingual, supporting Hebrew (RTL), Russian, English, Arabic, and French.
Why Businesses Need Strong Web Design
A well-designed website is more than just a digital presence; it’s a strategic asset for growth.
Cost Reduction: A unified design system and modular architecture significantly reduce the cost of future updates and modifications.
Trust and Authority: A clean visual system, professional typography for Hebrew and Latin scripts, and meticulous details signal a company’s credibility and professionalism.
Lead Generation: Smart user flows, lead forms, compelling CTAs, and intelligent blocks (like FAQs, calculators, or booking forms) convert website traffic into inquiries and sales.
Organic Growth: Semantic HTML5 markup, high performance, and accessibility lead to better indexing and higher rankings in Google.
Key Website Types & When to Use Each
We help you choose the right type of website for your specific goals, ensuring you get the most value from your investment.
- Single-Page Website (Business Card Site): A brief, fast, and affordable way to launch. It covers who you are, your benefits, a portfolio/case studies, testimonials, contact details, and a quick WhatsApp button. It’s perfect for local service businesses and testing new ideas.
- Landing Page: A targeted marketing page for a specific offer, featuring a strong value proposition, social proof, comparisons, FAQs, timers, and multiple forms (including multi-step forms). Ideal for advertising campaigns, webinars, or special product launches.
- “Smart” Personal/Team Website: Focuses on a personal brand and service bookings. Includes features like schedules, online booking forms, integrations with calendars and CRMs, quizzes, and chat widgets. It drives high conversions through personalization.
- Content Portal / Corporate Website: Large-scale structures with dozens or hundreds of pages, complex navigation, advanced search, filters, multi-language support, and user roles. Suitable for large corporate groups, universities, NGOs, media outlets, and government projects.
- E-commerce Store: Features a product catalog, search functionality, filters, a shopping cart, secure payment gateways (credit cards, local digital wallets), logistics, returns management, and CRM integrations for marketing automation.
- Forum/Community Site: Serves as a hub for customer support, a knowledge base, and discussions. It acts as a powerful magnet for organic search traffic and builds strong brand loyalty.
We help you select the right website type, build a minimum viable product (MVP), and then scale functionality without rebuilding from scratch.
International & Israeli Web Standards We Adhere To
Our websites are built to meet the highest global and local standards for quality, accessibility, and performance.
- Accessibility (WCAG 2.1 AA): We ensure your site is accessible to everyone. Our standard practice includes auditing for adequate color contrast (≥4.5:1), keyboard navigation, proper alt-texts, ARIA roles, and captions. We also comply with the Israeli Web Accessibility Standard IS 5568, which is mandatory for the public sector and recommended for all businesses. We provide a detailed accessibility report (
הצהרת נגישות). - SEO Validity & Indexing: We use semantic HTML5, optimize titles/meta tags, and set up canonical and hreflang tags (Hebrew, English, Russian, Arabic) to ensure proper search engine indexing. We also implement structured data (Schema.org) and Core Web Vitals optimizations for maximum performance and visibility.
- Performance & Mobile-First: Our designs are mobile-first and responsive. We use modern image formats (WebP/AVIF), lazy-loading, and font optimization to ensure lightning-fast load times.
- Security & Privacy: We secure your site with HTTPS/TLS, HSTS, and other protocols. We provide a transparent Privacy Policy (in Hebrew and other languages as needed) and ensure all forms handle user consent correctly. For e-commerce, we comply with certified payment provider requirements.
Key Israeli Features
- RTL Layout: We correctly implement RTL layouts for Hebrew with appropriate typography and local date/currency formats (₪).
- Local Integrations: We integrate with local payment and service ecosystems (credit cards, popular wallets), messaging apps (WhatsApp/Telegram), maps, and delivery services.
- Legal Pages: Your legal pages and business details are placed in the footer, written in clear Hebrew, and are easily accessible.
We stay up-to-date with the latest standards to ensure your website is always current and compliant.
Page Architecture: From Header to Footer
We build your website with a logical flow that guides users to take action.
- Header: Includes your logo, a main navigation menu, a prominent CTA (e.g., “Call Now”), a language switcher, and quick contact details (tel:, WhatsApp).
- Hero Block: Features a clear value proposition, a visual element or video, and a primary CTA. For landing pages, we add “social proof” nearby, like client logos or ratings.
- Content Sections: Follow a clear narrative: Problem → Solution → Benefits → Case Studies/Testimonials → Process → Guarantees → FAQ → Repeat CTA. Larger sites feature filters, breadcrumbs, and a search function.
- Forms: We use multi-step forms, clear validation, and spam protection. All forms are integrated with your CRM to capture leads efficiently.
- Footer: Contains your address, a Google Map, business hours, licenses, a duplicate menu, social media links, privacy policy, and Schema.org LocalBusiness markup.
The ASR Service Process: Transparent and Surprising
Our process is designed for clarity and guaranteed results.
- Brief & Audit: We define your goals, analyze competitors, and research key queries and neuromarketing insights.
- Structure & UX: We create a site map, wireframes, user scenarios, and conduct user tests.
- UI Design: We develop design concepts, color palettes, typography (Hebrew fonts included), icons, and micro-animations to create a cohesive design system.
- Content Production: We create texts in Hebrew, English, Russian, or Arabic, along with professional photos, videos, and illustrations.
- Development: We build your site using a headless WordPress CMS, a custom stack (React/Next.js), or no-code platforms like Webflow, depending on your needs.
- Integrations: We connect your site to popular CRMs (HubSpot, Zoho), forms, chat bots, payment gateways, and other business systems.
- Testing: We conduct extensive cross-browser, accessibility, performance, and security testing to ensure a flawless launch.
- Launch: We handle the domain, hosting, SSL certificate, analytics setup (GA4), and other essentials.
- Support & Growth: We offer ongoing support with a service-level agreement (SLA), monitoring, backups, A/B testing, and monthly reports to ensure continued growth.
The “Smart” Site That Sells
Our websites aren’t just pretty; they are highly effective. We incorporate smart features that increase conversions: personalization (based on language, location, and behavior), intelligent blocks (e.g., “Show me the price” calculators), one-click calls, and chat widgets. We also use subtle micro-animations and human-friendly micro-copy to create a compelling user experience.
We also ensure your digital assets are optimized for advertising platforms like Google, Meta, and TikTok, with correct proportions and file sizes, boosting your ad moderation rate and click-through rates (CTR).
Our Packages and Partnership Formats
We offer flexible packages to fit any business size and budget.
- Starter: A single-page website or landing page for a quick launch with basic SEO.
- Growth: A 10-30 page corporate site with multi-language support, integrations, and a content package.
- Pro E-commerce: A full-featured online store with payment, logistics, and marketing automation.
- Enterprise/Portal: Complex solutions with advanced user roles, integrations, and a full design system.
Each package can be customized and scaled. We provide a clear statement of work, timelines, KPIs, and a guarantee for every project.
We serve clients throughout Israel and abroad. Projects can be managed completely remotely or with in-person sessions for strategic planning, content shoots, or on-site audits.
Final Word: Proper web design is not about being “beautiful”; it’s about being strategic, fast, and profitable. A website from ASR Service is built to the highest standards of accessibility, speed, and security. It’s fully adapted for the Israeli market (Hebrew, RTL, local integrations) and optimized for lead generation. We’re responsible for the results: from the first prototype to a steady flow of new inquiries.
Ready to build a website that drives real results? Contact us today for a free consultation.
