Video is a powerful tool that allows companies to communicate with their customers in ways that other formats cannot. The benefits of video marketing:
- higher conversion rates;
- improved social appeal;
- more credibility and trust;
- improves other marketing strategies.
Many companies turn to video creation services even in the initial stages of development. In cities such as: Netanya, Herzliya, Holon, Hadera, Rishon LeZion, Caesarea, this way of positioning their goods and services has become common practice.
ASR Service is the location of the Israel company, but we also work in the USA, Europe and the countries of the former union of Ukraine, Kazakhstan, Belarus, ect.
We provide services of IT and WEB works without borders and communication barriers, using the principle of lean work – to preserve and improve what was, and increase without wasting resources.
We try to make all our projects exclusive, functional and understandable. But we also have budget works, where pre-made code and developed ready-made platforms are used.
To set up a private, small, corporate business in the areas of the web, you can order any of our works:
- web production;
- web development – to create websites;
- web design – for a unique look of the site;
- video production – for the production of video content;
- smm, smo, seo – promotion of business and your site;
- ip telephone – enabling voice communication of remote subscribers;
- Erp technology and Saas technology – enterprise business process management software.
Although there are opportunities that can be achieved through video, many small business owners believe that video marketing is only available to larger and more established corporations. The budget, time and skills required to create a video are the main reasons small and medium-sized business owners avoid this type of marketing.
How to create a video marketing strategy
Creating a video marketing strategy takes planning, organization, and time.
Here are a few steps to complete:
- Choose auditory and set goals.
Any marketing campaign should start with research. This information will help you in your efforts and increase your chances of making users into paying customers.
Ask yourself the following questions to prepare the ground for a successful video marketing strategy:
- What target audience do you hope to reach?
- What content is your target audience most likely to respond positively to?
- Where do they spend the most time online?
- What do you hope to get out of your campaign?
Think about your goals. Maybe you want to increase brand awareness by introducing your company name to as many people as possible. Maybe you want to market a new product, targeting a specific group of people.
Clarifying your goals and understanding your target audience will create the foundation for a great video marketing strategy.
- Maintain consistent branding.
Even if a video marketing strategy isn’t right for your business, you should still follow the brand. Your current audience will be more responsive to that familiarity. New viewers are also more likely to engage with your content if they see consistency.
With so many working parts to your video marketing strategy, you can showcase your brand through a variety of technical aspects, including:
- script tone and language;
- video length;
- background music;
- camera angles;
- intro and outro;
An effort to stay on brand without sacrificing creativity.
- Choose between doing your own production and seeking professional help.
Once you have a clear vision of what you want your video marketing strategy to look like, you need to start producing. Small business owners often find it difficult to choose between saving money by creating their own videos, or hiring a professional team.
If budget allows, it’s better to go with a company that has been providing services for years, one such as ASR Service Web Production, to gain the confidence and loyalty of your audience.
- Optimize the video for each platform.
Formatting is often forgotten in video marketing strategies. People instinctively film horizontally because they are used to watching movies and TV. But social media platforms and mobile devices have created a need for vertical formats.
Optimizing the format of your video marketing strategy for the platforms on which you advertise can lead to more interaction and increase the chances of conversion.
Landscape is the classic horizontal format most commonly used for video marketing on TV, desktop and YouTube.
Book or vertical formats are ideal for videos you want to share on mobile devices. The great majority of social media sites, such as Facebook, Instagram and Tik Tok, focus on this format.
- Track the success of your video
You need to track the results of your video marketing strategy to determine its effectiveness.
Here are some important indicators you can follow:
- Number of views;
- Level of engagement;
- Social sharing;
- Interactions (e.g. comments, likes, clicks, subscriptions).
As visual creatures, people naturally respond to video and remember information faster than the text version. With a great video marketing strategy, you can attract and retain the attention of a wide range of potential customers. Implement your idea with us.
