ASR Service Furniture Salon is a full-cycle furniture provider: sales, delivery, design, assembly, installation, and restoration. We create furniture for apartments, cottages, offices, restaurants, hotels, and commercial spaces across Israel — from Tel Aviv and Jerusalem to Haifa, Eilat, and Be’er Sheva — and also support orders in Europe, the USA, and the CIS.
Our range includes case and upholstered furniture, kitchens, sliding-door wardrobes, tables, beds, custom projects, and orthopedic mattresses. We guarantee safe delivery, professional installation, modern design, and high quality.
ASR Service means comfort, reliability, and style created to match your needs.
ASR Service Furniture Salon is a modern division of the company that integrates every stage of working with furniture: from design and production to delivery, assembly, installation, and after-sales service. We provide comprehensive solutions for private clients, businesses, and organizations across Israel — in Tel Aviv, Jerusalem, Netanya, Haifa, Ashdod, Be’er Sheva, Eilat, and Nazareth — while also partnering with clients in Europe, the USA, and the CIS.
Furniture Sales and Delivery
We offer a wide range of furniture for homes, offices, restaurants, hotels, bars, shopping centers, and public spaces. Both ready-made models and custom designs made to your measurements are available. Delivery is carried out throughout Israel, using professional packaging and equipment to ensure safe transportation.
Furniture Design and Production
Our designers and craftsmen create furniture solutions tailored to the style, materials, ergonomics, and specific features of your space. We design and manufacture kitchens, sliding wardrobes, beds, dressers, wardrobes, upholstered furniture, office sets, as well as exclusive items for cafés, hotels, and gyms. Natural and modern materials are used, with close attention to trends and individual client preferences.
Furniture Assembly and Installation
Assembly is one of our core services. We assemble furniture of any complexity, including kitchen sets, sliding wardrobes, beds, tables, and both standard and custom models. Installation is performed with strict attention to every detail — from the durability of fixtures to the precise execution of design plans. Our specialists are equipped with professional tools, ensuring fast, high-quality service backed by a guarantee.
Mattresses and Sleep Products
We provide orthopedic and anatomical mattresses selected according to health needs, age, and personal preferences. The range includes spring and springless models with fillings such as latex, coconut coir, and modern materials. Each mattress meets quality standards and ensures proper rest and spinal health.
Custom Orders and Restoration
ASR Service Furniture Salon produces furniture made to order, from classic to contemporary designer concepts. We create unique projects with choices of materials, colors, textures, and functions, as well as offering restoration and modernization of existing furniture. This allows you to preserve your interior style while updating furniture to meet new requirements.
Delivery and Warranty
We handle all stages: transportation, lifting, unpacking, assembly, and installation. Each delivery is covered by insurance and comes with a guarantee of safety. The company provides a warranty for both furniture and services, including post-warranty support.
Advantages of Working With Us
Full-cycle approach: from design to after-sales service
Solutions for both private and corporate clients
Operations across Israel and international projects
Custom solutions for any budget
Skilled designers and craftsmen with extensive experience
Guaranteed quality, reliability, and timely completion
ASR Service Furniture Salon is a company that brings comfort and style to any space — home, office, or business. We make furniture accessible, modern, and durable, with service that is convenient and safe.
ASR Service Furniture Salon ensures convenient and safe furniture delivery along with guarantees on all products and services throughout Israel — from Tel Aviv and Jerusalem to Haifa, Ashdod, Netanya, Herzliya, Hadera, Rishon LeZion, Be’er Sheva, and other cities.
Furniture Delivery
We manage every stage of the process: from transportation to bringing furniture into your space. Delivery is carried out using our own fleet, allowing us to handle both small orders and large furniture sets. Each item is carefully packed — with cardboard, protective film, cushioning materials, and secured with straps — to ensure complete safety during transport.
Advantages of Our Delivery Service:
Transportation of furniture of any model and scale
Order tracking and control at every stage
Strict adherence to delivery deadlines
Transparent, mutually beneficial terms
Experienced logistics and effective client-focused solutions
Quality Guarantee
We provide extended guarantees on both products and services:
Timeliness — furniture is delivered exactly on the agreed dates
Safety — damage-free and secure transportation
Transparency — services are carried out at clear, pre-approved rates
Reliability — warranty and post-warranty support for both furniture and installation
ASR Service Furniture Salon means reliability, comfort, and confidence that your order will be delivered and installed quickly, safely, and with full attention to detail.
Furniture shapes the atmosphere of any space — whether it’s a home, office, restaurant, or hotel. To achieve harmony and reflect your personal style, it is essential to balance materials, design, and functionality. ASR Service Furniture Salon offers custom-made furniture and restoration services across Israel — including Tel Aviv, Netanya, Haifa, Jerusalem, Ashdod, Herzliya, Rishon LeZion, Be’er Sheva, Nazareth, and more.
Classic and Modern Styles
We create furniture in any style — from timeless classics to minimalist and modern concepts. Each piece is crafted according to individual measurements and projects, allowing for optimal use of space and a design that enhances the uniqueness of your interior.
Materials and Design
We work with a wide variety of materials, including wood, MDF, metal, glass, natural stone, and advanced composites. This flexibility makes it possible to realize both traditional projects and innovative models. Every order is developed with attention to aesthetics, ergonomics, and the client’s preferences.
Experience and Craftsmanship
Our skilled craftsmen bring years of expertise, producing furniture that meets the highest standards of quality. We manufacture wardrobes, kitchens, wall units, dressers, tables, beds, upholstered furniture, and decorative elements. When needed, our designers help select the best option and develop a unique concept tailored to your space.
Furniture Restoration
We provide full or partial restoration services, ranging from material replacement to complete reconstruction while preserving the original style. This makes it possible to refresh interiors and extend the lifespan of existing furniture.
Advantages of Custom Orders
Cost and time savings through well-planned projects
Choice of materials, textures, and colors
Design adapted to the specific space
Maximum ergonomics and functionality
Seamless integration with the interior
ASR Service Furniture Salon creates furniture that reflects individuality, combining aesthetics and practicality while delivering comfort and durability for years to come.
The quality of sleep directly affects health, productivity, and overall well-being. For proper rest, it is essential to choose the right mattress that takes into account individual physical needs. ASR Service Furniture Salon offers a wide selection of mattresses and helps every client find the perfect solution. We operate across Israel — including Netanya, Tel Aviv, Jerusalem, Ashdod, Haifa, Be’er Sheva, and other cities.
Why the Right Mattress Matters
A good mattress relieves tension, reduces back pain, improves sleep quality, and helps you wake up refreshed. Choosing the wrong one can result in chronic fatigue and spine problems.
Types and Materials
Spring mattresses — with modern independent pocket springs for even support
Foam mattresses — multi-layered with different filling options
Coconut coir — eco-friendly, durable, and firm
Latex models — soft, resilient, and adaptive to body shape
Orthopedic Options
Firm mattresses — ideal for seniors, teenagers, and people with back issues
Medium-firm mattresses — a universal choice for most adults
Soft mattresses — recommended for slender individuals or those who prefer maximum comfort
Sizes and Variations
Single and double models in various dimensions
Single-sided mattresses — compact and practical
Double-sided mattresses — finished on both sides, taller, and more durable
Advantages of Choosing Us
Personalized selection of mattresses based on medical advice and personal preferences
Guaranteed quality and long-lasting durability
Delivery and careful installation anywhere in Israel
Expert consultations to find the best option for both health and budget
ASR Service Furniture Salon provides mattresses designed for healthy sleep, relaxation, and well-being. Our products combine comfort, functionality, and modern technology. We help every client make the right choice and ensure lasting comfort.
New furniture brings true joy only when it is properly assembled and ready to use. Mistakes during self-assembly can lead to squeaky doors, damaged fittings, or even broken items. ASR Service Furniture Salon provides professional furniture assembly services across Israel — including Netanya, Herzliya, Holon, Haifa, Ashkelon, Jerusalem, and other cities.
Our services
Assembly of custom and individually designed furniture
Installation of kitchens, sliding wardrobes, beds, tables, chairs, and modular furniture
Disassembly and reassembly of furniture during relocations
Assembly for homes, offices, restaurants, hotels, and shopping centers
Advantages of Working With Us
Professional tools suitable for all models and materials
Large team of craftsmen to reduce completion times, even for big projects
Careful delivery and safe placement of furniture inside premises
Warranty on all types of assembly
Option to sign a contract with fixed terms and deadlines
Why Clients Choose Us
Our many years of experience allow us to assemble furniture of any complexity — from standard mass-produced sets to exclusive designer pieces. We take into account construction features, materials, and fittings, working with modern fastening systems, soft-closing mechanisms, and high-quality hardware.
ASR Service Furniture Salon takes care of everything: delivery, lifting, unpacking, assembly, installation, and final quality inspection. You receive not just furniture, but a fully prepared interior, assembled by professionals and guaranteed for quality.
Beautiful and functional furniture creates a comfortable atmosphere in any home, apartment, office, or commercial space. Custom-made furniture is especially valued, as it matches your requirements for materials, design, and colors, fits perfectly into the interior, and meets all ergonomic standards.
Furniture Design
ASR Service Furniture Salon offers professional design services for all types of spaces:
Apartments, cottages, villas, penthouses
Offices, shopping centers, cafés, and restaurants
Hotels, gyms, and public spaces
We design wardrobes, dressers, walk-in closets, upholstered furniture, doors, beds, and kitchen sets. Every project takes into account the client’s wishes as well as the specific features of the space — non-standard dimensions, interior style, and overall design concept. Only high-quality and safe materials are used.
Furniture installation
Installation is carried out by experienced specialists, ensuring accuracy and long-lasting results. Our installation service includes:
Delivery of furniture to the site
Lifting and unpacking
Professional assembly
Installation with full quality check
All necessary documentation, warranty, and post-warranty service are provided.
ASR Service Furniture Salon handles projects of any complexity — from classic solutions to custom designs — delivering fast turnaround times, exceptional quality, and affordable prices.
Cabinet furniture in Israel is a comprehensive solution that includes design, production and professional installation. The main demand comes from custom kitchens, sliding-door wardrobes, walk-in closets, built-in wardrobes and storage systems adapted to real conditions: limited space, non-standard layouts and high daily use.
The modern furniture market in Israel is increasingly oriented toward custom manufacturing. In such projects, the correct choice of materials, quality hardware, accurate measurements, proper design and careful installation play a key role.
What Cabinet Furniture Includes
Cabinet furniture includes:
kitchens;
sliding-door wardrobes;
walk-in closets;
built-in wardrobes;
TV units and chests of drawers;
bathroom furniture;
modular storage systems;
custom-designed furniture.
Cabinet furniture consists of rigid-frame structures made from panel, combined or natural materials with subsequent finishing.
Main Materials in Furniture Production
Laminated Chipboard
Laminated chipboard is one of the most common materials used in the production of cabinet furniture.
Advantages of laminated chipboard:
affordable cost;
wide choice of colors and decors;
stable geometry;
practicality in daily use.
Laminated chipboard is often used for kitchen carcasses, sliding-door wardrobes, internal partitions, shelves and modular storage systems.
MDF
MDF is medium-density fiberboard. It is a denser and more advanced material widely used in the production of fronts and decorative elements.
Advantages of MDF:
suitable for milling;
can be painted in different colors;
used for smooth and framed fronts;
allows more complex designs to be created.
MDF is often chosen for custom kitchens, wardrobes, cabinets and furniture in modern, classic or neoclassical styles.
Formica / HPL Plastic / פורמייקה
Formica, or HPL plastic, is a multilayer laminated material pressed under high pressure. In Israel, it is widely known as פורמייקה.
Advantages of Formica:
high wear resistance;
moisture resistance;
resistance to household dirt;
wide choice of textures and shades;
possibility of imitating wood, stone, concrete or metal.
Formica is used for fronts, work surfaces, countertops, wardrobes and kitchen furniture. It is a practical solution for Israeli conditions, especially where durability, easy maintenance and reasonable cost are important.
Natural Materials
In higher-end projects, natural materials are used:
solid wood;
natural veneer;
natural stone;
combined materials with wood and stone elements.
Advantages of natural materials:
expressive appearance;
durability;
individual texture;
premium interior character.
At the same time, natural materials require more careful maintenance and proper selection according to operating conditions, especially in kitchens and rooms with increased humidity.
Custom Kitchens in Israel
The kitchen is one of the main elements of cabinet furniture. It is often the center of an apartment or house, especially in modern Israeli layouts where the kitchen area is frequently combined with the living room.
Custom kitchens in Israel allow the following to be taken into account:
the size and shape of the room;
the location of utilities;
the type of household appliances;
the needs of the family;
the interior style;
the project budget.
Main Kitchen Configurations
The most common options are:
straight kitchen;
corner kitchen;
U-shaped kitchen;
kitchen with an island;
kitchen with a bar counter;
built-in kitchen based on a custom project.
The choice of configuration depends on the area, the location of walls, windows, doors, appliances and the desired usage scenario.
What Is Important in Kitchen Production
A quality custom kitchen requires accurate design. It is important to take into account:
moisture resistance of materials;
resistance of fronts to daily use;
quality of hardware;
ease of opening drawers and doors;
built-in appliances;
correct height of work surfaces;
sufficient storage space;
lighting of the work area.
Hardware is especially important. Hinges, runners, lift mechanisms and soft-closing systems directly affect the service life of the kitchen and ease of use.
Sliding-Door Wardrobes and Storage Systems in Israel
Sliding-door wardrobes in Israel are in demand because of compact apartments, the need to save space and the possibility of making maximum use of niches, walls and passage areas.
A sliding-door wardrobe can be:
built-in;
free-standing;
corner;
mirrored;
with sliding doors;
with combined fronts;
part of a walk-in closet.
Advantages of Sliding-Door Wardrobes
Main advantages:
space saving;
convenient storage;
possibility of manufacturing to exact dimensions;
use of niches and non-standard areas;
wide choice of fronts;
possibility of integrating mirrors, glass, wood and decorative panels.
The functionality of a wardrobe is determined not only by its appearance, but also by its internal configuration.
Internal Filling of Wardrobes
Inside the wardrobe, the following can be used:
shelves;
drawers;
clothes rails;
shoe sections;
upper storage sections;
baskets;
accessory modules;
lighting.
A well-designed internal layout makes the wardrobe convenient, spacious and adapted to a specific user.
Custom Furniture Based on a Project
Custom furniture is a solution for spaces where standard furniture does not fit in terms of size, style or functionality.
Custom manufacturing is especially relevant in cases of:
non-standard dimensions;
limited space;
complex layout;
presence of niches;
need for built-in solutions;
design projects;
desire to create a unified interior style.
In Israel, custom furniture often becomes the optimal solution because of non-standard layouts, limited apartment space and the need to use the available space precisely.
Advantages of Custom-Made Furniture
Furniture made according to an individual project allows you to:
use every centimeter of space;
select materials according to budget and style;
create a unified interior composition;
take into account the user’s daily habits;
integrate appliances and lighting;
achieve an exact fit for the room.
This approach is especially important when manufacturing kitchens, sliding-door wardrobes, walk-in closets and built-in furniture.
Production and Installation of Cabinet Furniture
Furniture production does not begin with cutting, but with proper design. Errors at the measurement or drawing stage can lead to problems during installation and operation.
Main Stages of Work
The process includes:
Consultation and task definition.
Room measurement.
Project development.
Selection of materials and hardware.
Manufacturing of parts.
Delivery.
Assembly and installation.
Adjustment of fronts and mechanisms.
Furniture Installation
Installation is one of the most important stages. Even well-made furniture requires professional installation.
Installation includes:
assembly of carcasses;
leveling of structures;
fastening to walls;
installation of fronts;
installation of sliding systems;
adjustment of hinges and runners;
installation of countertops;
integration of appliances, if necessary.
The quality of installation directly affects the durability, appearance and safe use of the furniture.
Design and Architectural Directions in Furniture
Cabinet furniture can be made in different styles. The choice depends on the architecture of the room, budget, materials and personal preferences.
Modern Minimalism
Characteristic features:
smooth fronts;
hidden handles;
neutral colors;
laconic forms;
minimum visual noise.
This style is well suited for modern apartments in Israel, especially with open layouts.
Scandinavian Style
Features:
light shades;
natural textures;
simple forms;
feeling of lightness;
practicality.
The Scandinavian direction is often used in kitchens, wardrobes and storage systems.
Loft
Characteristic elements:
dark fronts;
combination of wood and metal;
industrial aesthetics;
open textures;
emphasis on contrasts.
Loft is suitable for modern interiors, studios and apartments with open space.
Classic and Neoclassical
Features:
framed fronts;
symmetry;
decorative elements;
calm shades;
more expressive furniture composition.
This style is often chosen for kitchens, walk-in closets and built-in wardrobes.
High-Tech
Characteristic features:
glossy surfaces;
integration of appliances;
functionality;
modern materials;
clear geometry.
High-tech is suitable for kitchens with an emphasis on technology and a modern appearance.
Modular and Custom Furniture
Modular furniture consists of ready-made elements of standard size. This is a faster and often more affordable solution.
Advantages of modular furniture:
quick selection;
lower cost;
simple replacement of individual elements;
convenience for standard rooms.
Limitations:
standard sizes;
fewer finishing options;
more difficult adaptation to a non-standard room.
Custom Furniture
Custom furniture is manufactured for a specific room.
Advantages:
exact correspondence to dimensions;
freedom of material choice;
flexible internal configuration;
better use of space;
possibility of creating a unique design.
In practice, a combined approach is often used: some solutions are based on modular logic, while key elements are manufactured individually.
Kitchen Countertops: Materials, Production and Use
A countertop is one of the most heavily loaded elements of a kitchen. It comes into daily contact with water, dishes, food, household chemicals and hot objects. Therefore, the choice of countertop affects not only the appearance of the kitchen, but also its durability.
Laminated HPL / Formica Countertops
Laminated countertops based on HPL plastic are a practical and affordable option.
Advantages:
affordable cost;
wide choice of decors;
moisture resistance with proper edge treatment;
easy maintenance;
good appearance.
Limitations:
lower resistance to strong mechanical damage;
careful protection of joints and edges is required;
prolonged contact with high temperatures is not recommended.
Quartz Agglomerate
Quartz agglomerate is often called quartz or engineered stone. It is one of the most popular materials for kitchen countertops in Israel.
Advantages:
high strength;
stain resistance;
low water absorption;
wide choice of colors;
modern appearance;
easy maintenance.
Quartz countertops are well suited for active daily use and are often used in mid-range and high-end kitchens.
Granite
Granite is a natural stone with high strength and a unique natural texture.
Advantages:
high hardness;
temperature resistance;
unique pattern;
durability;
premium appearance.
Granite countertops are suitable for kitchens where strength, naturalness and expressive material texture are important.
Marble
Marble is a natural stone with high decorative value.
Advantages:
elegant appearance;
unique natural pattern;
premium aesthetics;
suitable for classic and modern interiors.
Limitations:
marble is softer than granite;
more sensitive to acids and stains;
requires careful maintenance;
better suited for projects where aesthetics are more important than maximum practicality.
Ceramic and Ultra-Compact Surfaces
Ceramic and ultra-compact surfaces, including well-known brands such as Dekton, Neolith and similar materials, are modern solutions for kitchen countertops.
Advantages:
high scratch resistance;
temperature resistance;
low water absorption;
modern appearance;
wide choice of textures;
possibility of imitating stone, concrete and metal.
Such surfaces are often chosen for modern kitchens, minimalist interiors and high-end projects.
Italian Countertops and Imported Materials
Italian countertops and European surfaces are valued for their design, processing quality and wide choice of premium collections.
Advantages of imported materials:
expressive design;
premium textures;
accurate geometry;
modern collections;
high processing quality.
Usually, such solutions are chosen for designer kitchens, luxury interiors and projects where not only performance properties are important, but also the visual status of the material.
Israeli Production and Local Solutions
Local production of furniture and countertops in Israel has practical advantages:
fast communication;
adaptation to local dimensions and standards;
more convenient logistics;
possibility of modifications;
service and support after installation.
For many projects, the optimal solution is a combination of Israeli furniture production with quality imported or local materials for countertops.
Hardness and Resistance of Materials
When choosing a countertop, it is important to take into account not only appearance, but also resistance to scratches, moisture, temperature and household chemicals.
The Mohs scale is used to assess the hardness of materials. In furniture and interior practice, it can be used as a reference point, but not as the only selection criterion.
General characteristics:
marble is usually softer than granite and requires more careful use;
granite has high natural hardness;
quartz agglomerate is resistant to scratches and stains;
ceramic and ultra-compact surfaces are considered among the most resistant solutions for modern kitchens.
Real durability depends not only on the hardness of the material, but also on the quality of installation, slab thickness, edge processing, correct installation and compliance with usage rules.
How to Choose a Kitchen Countertop
When choosing a countertop, it is important to consider:
budget;
kitchen style;
intensity of use;
moisture resistance;
heat resistance;
stain resistance;
ease of maintenance;
service life;
compatibility with fronts and the overall design.
For an active kitchen in Israel, quartz agglomerate, ceramic surfaces or quality HPL solutions are most often chosen. For premium projects, granite, marble, Italian and European high-end surfaces are suitable.
Conclusion
Cabinet furniture in Israel is not simply the purchase of ready-made items, but a full project that includes measurements, design, production, selection of materials, delivery and installation.
Custom kitchens, sliding-door wardrobes, walk-in closets, built-in wardrobes and custom furniture allow efficient use of space, creation of a convenient storage system and adaptation of the interior to the real needs of the family.
A quality result depends on several factors:
correct choice of materials;
accurate design;
reliable hardware;
professional production;
careful installation;
proper choice of countertop.
A custom approach ensures maximum space efficiency, furniture durability and compliance with Israeli operating conditions.
